In marketing, the use of mobile applications has long ceased to be a game. Now applications are a great way to benefit from its existence, both for the owner and for the user.

Today, devices successfully bypass desktop computers by the fraction of the user’s time spent on the network and the volume of traffic. For a modern person, a telephone is no longer just a means of communication, it is an image device that allows you to quickly find out information and place an ordr.

Should I rely on promotion through a mobile application

To understand this, let’s pay attention to several significant reasons that can increase revenue and customer satisfaction:

1. Applications will occupy 50% of Internet traffic in 2020

In 2019, the mobile application continues to conquer the Internet space proving its effectiveness. However, according to experts, the share of mobile traffic in the period from 2020 to 2021 will increase 3 times! This is due to the popularization and real usability of modern devices.

According to statistics eMarketer(a market research company) it is estimated that in 2020 mobile applications will take 50% of the total Internet usage per day. On average, an adult spends 3 hours of his time with a mobile phone. This is 30% of the total media time per day.

2. Income from the app is no longer a myth

Income from a commercial application is guaranteed – say experts in the field of SMM, citing research reasons from various analytical agencies. The amazing performance of each segment makes you think seriously.

However, let’s look at the situation from the other side. 30-40 years ago, it was considered an effective method of advertising to distribute leaflets on crowded streets. People were guaranteed to pay attention to what fell into their hands. A little later, this method became less effective. Street banners, billboards, advertisements on TV and radio appeared. And the chances of getting buyers through the flyer are almost close to zero.

How a mobile application works for a company?

The first question is: How to get customers to install the application?

The mobile money solutions are already ready and launched on the network. At this stage, you need to encourage a potential or regular customer to start using it. The problem is that you do not need to convince a bank client to download the application. He already understands that it’s more convenient to manage finances through the application. Buyers of popular online stores and pizzerias also know the benefits. But, the client of the fitness club needs weighty arguments. Consider the methods of persuasion from simple to complex.

1. 1. Offer bonuses when registering in the application

For example, registration on your site does not give anything. Enter bonuses to register with the application for new customers. It can be anything – from discounts to pleasant gifts – the first free delivery. This will encourage customers to install the application, and one way or another, they will try to use it. If you have an eWallet app then you must offer loyalty programs on your mobile wallets.

2. 2. Give an additional discount when ordering through the application

A good discount always serves as a great impetus in the decision to install the application. Here the scheme is also simple: when ordering from the site, make a similar entry at the price “When ordering from the application, the cost of a computer chair will be $125 instead of $150. The client installs the application, completes the order and leaves it on his phone in order to use future bonuses later.

3. 3. Nice discount every week

Of course, each company decides how often it can hold promotions and give people discounts on their goods. However, sometimes it’s worth sacrificing something to bring more potential buyers.

In the first month of launching the application, you can offer discounts when ordering from the application every week or every month. The client, the expectations of the next promotion will get used to the presence of the application and even appreciate its convenience. So, you can gently make him stay with you.

4. 4. Make the application better than the site

This is a crude method, use it with extreme caution. The application may have features that are not on your site:

• delivery tracking
• choice of delivery method,
• adding items to preferences to track discounts,
• Notifications of updates
• Mobile money solution
• Saving and viewing your purchase history
• the ability to create a personal basket of products that the customer most often buys,
• authorization without entering a password,
• scanning a check for points and others.

In a word, any personal tools that are not on the site and increase interest in using the application.

Be attentive to your customers. Do not force them to install the application just because you decided to abandon some functions on the site in favor of the application. This will cause discontent and a bad attitude to the brand. The application should complement the site.

5. 5. Save time for your customers

Now to complex and more effective methods. Buyers love saving money and time. If the first 4 methods were set to save money, then paragraph 5 says about saving time.

Remember how customers get annoyed when the cashier has a long queue. Let your application be the solution by having Peer to peer payment app feature.

Offer customers online payment with self-scan barcodes in your Merchant Wallet App. Instead of waiting in a queue with bread and sauce in his hands, let him pay for the purchase in the application and confirm this by providing an online check for scanning at the exit.

For companies focused on serious development, applications have become a real source of income. And here’s why: developed brands found the answer to 2 important questions, after which, a small program for a smartphone became a gold mine.